“The future lies hidden in today’s phenomena”

“The future lies hidden in today’s phenomena”

Duval Union’s visionary leader Jo Caudron wants the next generation to learn to look positively to the future again. This can be done by mapping out phenomena that are already occurring today and discovering patterns between them. “This allows us to philosophise and prepare ourselves for the future”, says Caudron. 

“We look at the future in a pessimistic way,” says Caudron, “This has everything to do with the feeling that we are living in a time in which we have already achieved everything. So the only thing that can happen to us is to lose what we have achieved.” Caudron does not shy away from this attitude. He says that we must acknowledge that there are problems, because it is from this acknowledgement that we can philosophise about the future. But at the same time, Caudron wants to make the new and current generation aware that there is so much more to achieve. 

That is why Caudron wants to give us insight into what the future may have to offer. According to Caudron it is important that we become aware of phenomena that are already happening today. He uses the handy 30%-trick. “When we study phenomena, we have to ask ourselves what impact this phenomenon would have if 30% of the population would behave in this way.” Next, it is important to look at how these phenomena can be connected to each other and how we can discover patterns in them. In this way, Caudron comes to several visions, ranging from washing machines that make you pay per wash to homes that adapt to your stage of life. 

According to Caudron, the most important thing is that today’s and tomorrow’s policymakers and business leaders think from their perspective about how they can fill their place in that vision of the future and thus help to build the future. “Don’t let this go,” says Caudron, “The future starts today.”



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